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Porsche’s Strategic Moves in 2025: Expanding in Electric Vehicles and Global Luxury Markets

  • Writer: Miguel Virgen, PhD Student in Business
    Miguel Virgen, PhD Student in Business
  • Jan 3
  • 6 min read

Updated: Mar 10

Porsche Automobile Holding, the renowned German automotive company, continues to make waves in the global automotive and luxury markets as it navigates the rapidly changing landscape of electric vehicles (EVs), supply chain challenges, and strategic partnerships. In 2025, Porsche is not only focused on reinforcing its position in the high-performance luxury car segment but also on accelerating its transition to electric mobility, capitalizing on new opportunities in Asia, and expanding its digital ecosystem. Here’s an in-depth look at the company’s latest business developments and its strategic priorities moving forward.

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